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Externalizing is an Excuse

Basic CMYKSaying or thinking, “It is the market,” or “My territory has no potential,” or “Our prices are too high,” are examples of externalizing. Blaming outside conditions or others is not the answer. Taking personal responsibility is the first step in getting out of this trap. Repeatedly thinking such thoughts becomes a self-fulfilling prophecy. Break the cycle by writing down any solid evidence you have regarding such claims. Observe if others are being successful with the same challenges. Ask yourself, “Do I have competitors who sell for more or who have the same market and are still successful?” Chances are high that you will find little or no evidence to support externalizing.


“Experience is not what happens to you. It is what you do with what happens to you.” – Aldous Huxley

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